Joe Moses came up in the same crop of burgeoning LA artists that birthed the careers of Ty Dolla $ign, YG and DJ Mustard, but he’s taken a bit of a different path than his fellow Los Angelenos.
In the late ‘00s, the rapper vacated his Cali roots and migrated to Atlanta, under the tutelage of a then-scorching Waka Flocka Flame. A deal was inked with Flocka’s Brick Squad Monopoly imprint, but eventually, Joe returned to LA to make things happen on his home turf.
In 2011, Joe scored a regional hit with “I Do It For The Ratchets,” helping add to the growing momentum he already had, and a few more buzz-worthy singles and projects kept Joe’s name active on the local music scene in the years following. When his longtime friend Ty Dolla $ign scored a hit with their collaboration “Paranoid” in 2013, it seemed like this could be the mainstream break that Joe needed—but just before it was sent to radio, Atlantic Records decided that B.o.B. would make a better fit, and gone was Joe’s verse. His ad-libs can still be heard.
Joe has continued to maintain a level of success over the years with no major backing, as the Brick Squad deal is a thing of the past, as is a Pinnacle Records deal. With the independent route becoming more popularized and even preferred in recent times, Joe’s indie success could keep making a living for him, but does he want the big machine to finally get his mainstream break? I caught up with Joe to pick his brain about the next move, and how his career thus far helped shape that decision.
Read the interview over at UGHH!